Cost calculation on dark background showing 5 hours per week multiplied by 52 weeks multiplied by $45 per hour equals $11,700 per year, with annotation that this is per person per task before errors and opportunity cost

The Hidden Cost of "We'll Just Have Someone Do It Manually" — NodeCo

May 29, 2026
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David Watkins is the founder of NodeCo, a growth agency that helps small and midsize businesses build the digital infrastructure they need to scale. Services include web design, CRM, AI-powered ads, and process automation. He writes about practical systems, tools, and strategies for business owners who are ready to stop doing everything manually.

David Watkins

David Watkins is the founder of NodeCo, a growth agency that helps small and midsize businesses build the digital infrastructure they need to scale. Services include web design, CRM, AI-powered ads, and process automation. He writes about practical systems, tools, and strategies for business owners who are ready to stop doing everything manually.

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